Work that can be inspected.
The portfolio covers search and social programs for staffing, consulting and medical-billing brands. The case studies on this site distinguish dated platform evidence, client feedback and current public work from concepts that have not been deployed for a client.
Raj works across diagnosis, planning and execution: technical search reviews, content architecture, LinkedIn publishing, measurement and the client conversations needed to keep each channel tied to a commercial decision.
How guidance is written.
Platform-sensitive claims are checked against primary documentation. Recommendations state the trade-offs and limitations. No article, proposal or case study promises a ranking, a citation or a campaign result that cannot be supported.